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Tiffany Fernandes

Branding Agency of the Year 2020 – Johannesburg

An independent article published by Corporate Vision UK The importance of a business’ brand cannot be overstated. Iconic brands bring with them an instant message of what a company stands for, lodged in the memories of millions of people. Building up a brand requires an effective strategy, something which the […]

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The Ultimate Marketing Machine

In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new […]

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Is Consulting Changing The World?

Using consultants is becoming more common practice for many companies looking for expertise to enhance their business. However, there are still so many out there that are unaware of the option, and how it can benefit their business on so many levels. Let’s take a minute to talk about why […]

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Marketing Is More Than Just Advertising

Marketing is more than the billboard you drive past on your way to work. It is more than just an advert. When used properly it is an experiential tool that leads to improved business and brand equity. Marketing includes a well thought our and formulated strategy, implementation, co-ordination and evaluation. […]

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The Reality Of Perception

One of the age-old sayings is that “Perception is reality” and while many brands would like to think that they are immune to this, they are not. Consumer perception of your brand carries infinitely more value than any marketing effort your can conjure up. As a young marketer I studied […]

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